I’ve spent my career at the intersection of celebrity, fashion, and culture, shaping careers, campaigns, and partnerships for icons and brands including Madonna, Rihanna’s Clara Lionel Foundation, Rag and Bone, and The Gap.

Before advertising, I cut my teeth as a model agent and celebrity assistant. Today, I design brand collaborations and cultural activations that don’t just look good, but generate influence, headlines, and lasting impact.

Alongside my brand work, I’ve founded and scaled projects like Tiny Bodega and Well Theorem, spotlighted in Forbes, Nylon, Thrillist, and more.